DESIGN PHILOSOPHY
An experience has a unity that gives it its name,[…]. The existence of this unity is constituted by a single quality that pervades the entire experience in spite of the variation of its constituent parts John Dewey
Consumers are flooded with too many shitty products. There’s too much of the same. Everyone does what is easy.
Innovating can no longer approach problems piecemeal. Solutions will have to be systemic to be effective.
The future of product design will be personalized. Customized. Dynamic. Proactive. Most importantly it will be continuous and unified.
This is Design Holism.