METHODOLOGY

[Designing experiences] requires more than simply giving lip service to the importance of customer service. [It] requires an intentional, tested process to create experiences that will lead participants through a sequence of interactions across all three experience phases; interactions that produce results desired by the participant and intended by the experience designer. Rossman & Duerden

As we begin, I think it’s important to have a foundational understanding of the general process our work necessitates. Following the Human Centered Design (HCD), we begin with research (usually ethnographic or interpersonal), it’s output becoming synthesized into insights that allow us to brainstorm, ideate, and prototype (I tend toward set-based design.) This is where we start to see commonalities between the Double Diamond, HCD, Lean, and Agile. Personally, I’m a big fan of Lean as it looks for design feedback sooner and more often. We use this feedback to continue iterating until we meet our goals, eventuating in the development of a fully-functioning product.